Why You Need Video In Your Marketing

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You know about video. 

Chances are you’ve watched video (lots and lots of it) but are you get yourself on camera?

People say e-mail marketing is dead – they are wrong.

People also say you don’t need video – wrong again!

It is said that the most common fear is public speaking, which will go a long way to explaining why you’re not recording yourself. Or maybe you don’t know how?

I’m not going to be going into the technicalities that much in this post but I will be telling you why video is probably the most untapped resource there is out there to 

Differentiate yourself

To reach a wider audience (many wider audiences actually!)

Get you to your goals faster

Make you an authority in your niche and

Make you more courageous!

Let’s dive in or should I say get rolling?

Many People are Visual

You’ve gotta read, you have to read, you don’t read?!

Yep, books are great and all and reading through peoples’ posts can be highly inspirational but many people are visual – just look at how popular podcasts are, where many don’t enjoy to read, in the land of the visual, the man who produces video is king.

When people can see you, they form a more rounded opinion of you, far more easily, far more quickly. They can see your body language, assess how confident you are, how open. This is aids in building your (queue subheading!)

KNOW, LIKE & TRUST FACTOR!

People do business with people, particularly in affiliate marketing.

There has to be something more than the mere material transaction. 

Any businessman has to stand out. 

Any good businessman has to be respected.

You have to show you’re trustworthy and, no matter how engaging, witty or informative your writing is, there’s no replacement for speaking directly to your audience. 

Clarity 

Speaking your words out loud means you have to know what you’re saying. It can’t be waffly or people will find you boring. Simple.

Speaking on video will hone your thoughts. Over time, you’ll figure out where you’re contradicting yourself, you’ll find your natural flow and style – you’ll finally speak in your own voice.

Youtube is the World’s second largest search engine

“Houston, we have a problem. This one hasn’t heard of YouTube!”

Unless you’ve been living under a rock for the last couple of decades, you’ll have heard of YouTube and used it.

In 2021, roughly 2 billion searches were carried out on YouTube – around 174 million per month! That’s 5.6m searches per day and 93,500 per minute! Imagine getting even 1% off that activity and telling me you have trouble getting eyes on your opportunity and making money!

Second only to Google, YouTube is a powerhouse of traffic in itself (hence the separate title in this blog) and because it’s owned by Google, when you master the platform (and get over your self-importance of not being on cam, whinge, whinge), your videos could get covered even when people search Google itself.

Multiple Platforms to repurpose content

I’m going to introduce you to a technical term now, known as ‘native embedding’ – it’s an awfully fancy word for saying upload your video directly on whichever social media site you’re on (like Facebook, Instagram, Youtube, etc.) rather than share a link. 

Social media platforms hate you sharing links to other platforms and, even if you want to piss Facebook off (can’t be doing with all this Meta BS), your engagement and spread will be limited by the platform you’re on.

SO! Once you’ve recorded your video, upload it onto all your other Social media sites as well and you get access to multiple potential viewers and lots more opportunities to monetise your content!

BUT! There’s more.

Ever wondered what you’re gonna say on your video? Of course you have, which is probably why you haven’t done it.

Once you’ve written your beautifully-tempered blog post, you can literally read out your keyword-rich blog post so you don’t even have to ad-lib your video. Takes some pressure off right?

You could even take the subtitles of each section of your blog post and just talk about those freestyle for twenty or thirty seconds.

What you’ll find is, as you do more videos, ideas for more content will come up. Speak things out loud gets the creative juices flowing. 

Honestly, once you’ve done it, you’ll wonder why you never did video and why you were so afraid of it!

Bravery

As with anything in life, the key is to stop overthinking and just get on with it! My mum taught me, lose your mind and come to your senses.

Don’t you find that the people who say they can’t be on camera, or do anything important in fact, are the ones who always make a song and dance when you’re with them, they flap and are desperate for attention.

Channeling your efforts into video will grow your business, absolutely no doubt and, yes, in the beginning, it will feel strange talking into the computer. 

But once you master video, you master so many other things.

Public Speaking

Video courses to sell to your customers

Live webinars

Podcasts & Interviews

Sales calls with potential prospects

The list is endless. You just need to be a bit brave.

What’s Next? You know what’s next.

Grow some balls my friend.

You can start on

Your phone

Your computer

Do a Facebook Live to throw yourself in at the deep end if you feel like it!

I would recommend you buy a microphone but you don’t have to.

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I use this rather phallic beast but that’s just me.

https://www.bluemic.com/en-gb/products/yeti

Make the decision

Act.

Watch your life get better!

Let me know in comments what scares you most about being on camera. Are you going to get going with it?


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8 thoughts on “Why You Need Video In Your Marketing”

  1. Great post Martin. This year I have been using videos as a part of my marketing arsenal and it’s bringing me good results so far. I hope to grow more on Youtube, Vimeo, and Dailymotion so that I can continue to build. The biggest thing that scares me about being on video is my enunciation. I’m not a professional speaker, but I speak with an accent. I just hope that doesn’t scare people off when watching my videos.

    1. Thank you so much for your comment Randall!

      It’s great you’re honest about what scares you but you are doing it anyway. The important thing is you’re being yourself. People are really looking for authenticity, I am sure you deliver that.

      Thank you again.

  2. Next time I read a blog, Hopefully it does not disappoint me as much as this one. After all, Yes, it was my choice to read through, nonetheless I truly thought youd have something helpful to talk about. All I hear is a bunch of crying about something that you can fix if you were not too busy seeking attention.

  3. All great reasons Martin. The bravery note is huge. I became far more confident as a blogger and person by filming myself talking on video. We harbor poisonous self conscious fears. Doing selfie videos weeds out these bad boys, LOL.

    Ryan

    1. Thank you so much Ryan, it’s a real thrill to get your comment!

      A great mentor of mine taught me “there’s a Devil at every Level!”, we all have fears and anxiety, the object is not necessarily to rid ourselves of them but to not allow them to hinder our progress, right!

      The thing I love about your work is how open and honest and human you are – it makes for a relatable and authentic experience. I am learning a huge amount from you and I’m grateful.

      Long story short, people who do video ROCK!

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